1 Broadway (crossing of Broadway & 3rd St), Cambridge, MA(map)
CIC 5th floor, one Broadway, Kendall Square, Cambridge, MA
In this talk, Gilbert will present many use cases to get leads, build engagement and rapport with your audience, and more, using messenger chatbots. As email marketing and inbound marketing techniques are becoming less effective, chatbot marketing (if we can call it that way) gains traction for some good reasons. Come and learn what every marketer needs to know about bots in 2017:
Different types of bots for different types of needs
Practical case examples of using messenger bots for marketing and sales
Bot cases studies that will blow your mind.
Why should you care?
Huge reach audience potential- Facebook Messenger has over 1.2 billion monthly active users and 2+ billion Facebook active users
Email fatigue Harvard Business Review says that while email open rates are at 20%, messaging gets 98% open rates.
Preferred communication vehicle Messaging apps are preferred over email by every age group except those 45 years and older. ( and even them are adopting messaging in growing numbers)
Speaker: Gilbert Mizrahi, CEO at Baloka
Sponsor: Pentalog, European leader in offshore IT services for startup and grown-up companies